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I'M RICH PENICHE, DESIGN STRATEGIST I help companies create memorable experiences thru delightful design.
I have worked with incredibly talented people, bridging the gap between art directors and developers.
Experienced design leader with a passion for growth & innovation.
I design opinionated software, continually guided by a core principle that just because we can, doesn't mean we should.
I am extremely passionate about creating simple, intuitive solutions.
I build and design software products in the Bay Area, CA
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I'm a strategic-minded designer defining and realizing business strategy through digital product design.
I empower designers and researchers to work better at scale .