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Brands in Culture Pepsi’s summer campaign taps Bad Bunny and QR codes — and the first-party data that comes with them
Back in the old days of marketing, there was really only a limited way of doing things.
Editor’s Pick The Adweek Resource Library Be a better marketer and get access to the latest Adweek-created guides, exclusive research, and…
Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite …
Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.
The powerful spot brings to life all the ways that a person loses parts of themselves to the disease in a poignant way.
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Always consider how assistive devices will interpret the elements you include in your messages.
'If you're getting backlash, you're doing something right,' says Julie's director over rebrand