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Without Personas, the product development process can jump from great idea to great idea, but end up just another solution in search of a problem.
"Buyer personas are the most critical foundation for every aspect of marketing, and no one is better qualified to teach us how to build them than Ade…
Say goodbye to persona slides that are antiquated by the time they are published.
Audience Personas define the motivations, pains, channels, and a wide range of other key information.
Emails and messages so personal, they'll think you wrote them while thinking about their business goals over coffee.
If you work with agencies or freelancers, you’ve probably had the same conversations over and over again to get them up to speed on who your audience…
Make it clear to customers why you’re the best solution to something they care about.
Target by name the same people your sales team is going after.
Use this space to show off your achievements and prove why you are the right person to be providing the services you provide.